Q&A with Kevin Gilbride

Kevin Gilbride, director of the ASCA, explains the importance behind combine this year's Snow Show and Executive Summit, and explains how this decision brings attendees more return on investment.

Why offer the events back-to-back this year?

That’s a great question. Like with many of the programs we’ve developed with The Accredited Snow Contractors Association and Snow Magazine, we are constantly evolving to meet the needs of the professional and ice industry. And as such, we continuously seek out opportunities to better serve the professional contractor. In past years we’ve held The Snow Show in the spring/early summer while the events of the previous winter are still fresh in snow pros minds. In contrast, Executive Summit has traditionally been held in August as industry leaders begin to gear-up their snow and ice management operations for the coming season. This year, though, we’re combining the two events into a one-week back-to-back event in Pittsburg that begins with The Snow Show on Tuesday, July 30 and Wednesday, July 31, followed by Executive Summit on Thursday, Aug. 1 and Friday, Aug. 2. By doing this, we’re offering our industry greater access to two marquee annual events.

What can attendees expect during the 2019 Snow Show?

The Snow Show is an excellent educational opportunity for the snow and ice management community. We’ve developed Industry Standards-based curriculum that will take place concurrently in three classrooms. One is devoted to 100-Level classes so attendees can earn their ASCA-C certifications on site. Another room is focused on panel discussions addressing a variety of industry-specific topics. The third room features industry experts addressing numerous operational issues. Out on the show floor, attendees can experience the latest equipment and high-tech offerings from the industry’s leading manufacturers and suppliers. In addition, attendees will have exclusive one-on-one access with company reps to discuss how the latest equipment and cutting-edge materials will benefit their operations, as well as discuss purchasing and financing options.

Why would a contractor wish to stay for Executive Summit?

Over nearly a decade, Executive Summit has developed into the industry leadership event. In addition to an agenda of next-level business development speakers and the Leadership and Top 100 awards, Executive Summit is an outstanding venue for networking and collaboration among industry professionals. In fact, when we survey Executive Summit attendees, nearly everyone cites networking and peer collaboration as the chief value they got out of their summit experience. By pairing the Snow Show with Executive Summit, we’ve created a way for more snow and ice professionals to attend and take advantage of both the educational resources and peer-to-peer opportunities of the Executive Summit experience.

What are the Leadership and Top 100 awards?

Every year we compile winter revenue data from participating snow and ice companies to develop the annual Top 100 list. If interested, you can see access past years’ Top 100 lists on the Snow Magazine website. As part of a formal dinner held during Executive Summit, company representatives in attendance receive plaques and recognition for their placement on the Top 100 list. The annual Leadership awards recognize industry individuals who practice outstanding leadership skills in their companies, in the industry, and in the communities they work and live in. Since its inception in 2010, we’ve honored 35 members of the professional snow and ice management community with Leadership awards.