Schedule of Events

ASCA Snow Show 2019

Times, sessions and speakers are subject to change.

Exhibit Hall Hours

Tuesday - 5:00 p.m. - 7:00 p.m.

Wednesday - 8:00 a.m. - 3:30 p.m.

General Session
10:00 AM – 7:00 PM
Registration Open

Track A - 100 Level
12:00 PM – 12:50 PM
Education to Meet Industry Standards (100 Level)

Track B
12:00 PM – 12:50 PM
Major Event Mobilization Industry Panel Discussion

The last few snow seasons has whipped up some crazy weather. From “polar vortexes” to “bomb cyclones,” it seems North American snow fighters have faced it all. This panel of snow industry leaders addresses how to mobilize for extreme winter snow and ice events, how to outlast prolonged or back-to-back storms, and strategies for keeping your crew and equipment intact for the long haul.







Track C
12:00 PM – 12:50 PM
Training Your Trainers

Learn systems and tools for training the people who train the people in your organization. With an emphasis on establishing a safe, competent and effective workforce, this session outlines a simple and implementable system that allows any organization’s trainers develop the familiarity and self-confidence to train their team members to execute tasks consistently and thoroughly. In addition, participants will learn effective ways to teach trainees and reinforce tasks for existing team members.



Track A - 100 Level
1:00 PM – 1:50 PM
Contract Language for the Snow and Ice Management Industry (100 Level)

Track B
1:00 PM – 1:50 PM
Attracting, Hiring and Retaining Quality Labor Through Culture

This panel discussion provides a variety of proven, real-world techniques on how to not only get a group of people to work together as a team, but also how to create a culture that best represents your professional values. This session explores successful hiring strategies, devising an indoctrination process for new workers, developing career ladders for employees to ascend, and how to best retain key employees you’ve invested in.






Track C
1:00 PM – 1:50 PM
Demystifying Deicing

Learn about the latest advancement in liquid de-icing and how contractors successfully integrate them with traditional snow and ice mitigation strategies. This discussion will walk you through on approaches to properly prepare and apply brine, when to best use brine and liquid products, potential return on investment, and the equipment necessary to offer the service successfully and profitably.



Track A - 100 Level
2:00 PM – 2:50 PM
Basics of Snow and Ice Management (100 Level)

Track B
2:00 PM – 2:50 PM
Meeting Expectations With Less Labor Contractor Panel Discussion

Increasingly, snow and ice managers seeking solutions to an assortment of logistical problems that stem from a lack of qualified labor. This panel of snow industry leaders offer solution and strategies that involve creative thinking, technology upgrades and redefining their approach to certain labor-intensive tasks. In addition, our panel will discuss their approach to filling vacancies and hiring for the long term.






Track C
2:00 PM – 2:50 PM
Utilizing Industry Standards to Defend Yourself in a Lawsuit

General Session
2:50 PM – 3:10 PM
Networking Break
Sponsored By

Track A - 100 Level
3:10 PM – 4:00 PM
Documentation To Meet Industry Standards

A core ASCA-C course that walks participants through the documentation requirements of the ANSI/ASCA System Requirements for Snow and Ice Management (Industry Standards). This course will detail the specific documentation, preseason, in-event and post-event paperwork you must complete to meet the industry standards. It is proven that companies that follow the industry standards are more than twice as likely to have a slip-and-fall claim dismissed.




Track B
3:10 PM – 4:00 PM
Purchasing Overseas Rock Salt Contractor Panel Discussion

Track C
3:10 PM – 4:00 PM
Next Level Sales

Start attacking the sales process and gain a competitive edge on the competition in your market this year. Industry veteran Mike Callahan challenges your approach to snow removal sales. Mike will reveal the secrets of content and lifecycle marketing; concepts that have revolutionized the way snow services are being sold. The session will address not only the concept of lifecycle marketing, but how to utilize it to create an automated sales and marketing machine that will convert sales earlier and quicker by removing the consumer objections from the equation.



Track A - 100 Level
4:10 PM – 5:00 PM
Risk Management 101 (100 Level)

Track B
4:10 PM – 5:00 PM
Attracting, Hiring & Retaining Quality Service Providers Contractor Panel Discussion

This session explores successful relationships between contractor and subcontractor. The panel of experts will share best practices about recruiting quality subcontractors, in-season communication, subcontractor incentives, attraction and retention, subcontractor/client relationships, and overcoming common problems.





Track C
4:10 PM – 5:00 PM
Managing High/Low Snowfall

This session IS NOT about developing snow and ice management strategies, but it’s just as important to your long-term success. Learn how to protect your company financially when you have winters — or even specific seasonal events — that could cut into your margins and obliterate your profits.  



General Session
5:00 PM – 7:00 PM
Exhibit Hall Opens

General Session
5:00 PM – 7:00 PM
Networking Reception in the Exhibit Hall
Sponsored By

General Session
10:00 AM – 7:00 PM
Registration Open

Track A - 100 Level
12:00 PM – 12:50 PM
Education to Meet Industry Standards (100 Level)

Track A - 100 Level
1:00 PM – 1:50 PM
Contract Language for the Snow and Ice Management Industry (100 Level)

Track A - 100 Level
2:00 PM – 2:50 PM
Basics of Snow and Ice Management (100 Level)

General Session
2:50 PM – 3:10 PM
Networking Break
Sponsored By

Track A - 100 Level
3:10 PM – 4:00 PM
Documentation To Meet Industry Standards

A core ASCA-C course that walks participants through the documentation requirements of the ANSI/ASCA System Requirements for Snow and Ice Management (Industry Standards). This course will detail the specific documentation, preseason, in-event and post-event paperwork you must complete to meet the industry standards. It is proven that companies that follow the industry standards are more than twice as likely to have a slip-and-fall claim dismissed.




Track A - 100 Level
4:10 PM – 5:00 PM
Risk Management 101 (100 Level)

General Session
5:00 PM – 7:00 PM
Exhibit Hall Opens

General Session
5:00 PM – 7:00 PM
Networking Reception in the Exhibit Hall
Sponsored By

General Session
10:00 AM – 7:00 PM
Registration Open

Track B
12:00 PM – 12:50 PM
Major Event Mobilization Industry Panel Discussion

The last few snow seasons has whipped up some crazy weather. From “polar vortexes” to “bomb cyclones,” it seems North American snow fighters have faced it all. This panel of snow industry leaders addresses how to mobilize for extreme winter snow and ice events, how to outlast prolonged or back-to-back storms, and strategies for keeping your crew and equipment intact for the long haul.







Track B
1:00 PM – 1:50 PM
Attracting, Hiring and Retaining Quality Labor Through Culture

This panel discussion provides a variety of proven, real-world techniques on how to not only get a group of people to work together as a team, but also how to create a culture that best represents your professional values. This session explores successful hiring strategies, devising an indoctrination process for new workers, developing career ladders for employees to ascend, and how to best retain key employees you’ve invested in.






Track B
2:00 PM – 2:50 PM
Meeting Expectations With Less Labor Contractor Panel Discussion

Increasingly, snow and ice managers seeking solutions to an assortment of logistical problems that stem from a lack of qualified labor. This panel of snow industry leaders offer solution and strategies that involve creative thinking, technology upgrades and redefining their approach to certain labor-intensive tasks. In addition, our panel will discuss their approach to filling vacancies and hiring for the long term.






General Session
2:50 PM – 3:10 PM
Networking Break
Sponsored By

Track B
3:10 PM – 4:00 PM
Purchasing Overseas Rock Salt Contractor Panel Discussion

Track B
4:10 PM – 5:00 PM
Attracting, Hiring & Retaining Quality Service Providers Contractor Panel Discussion

This session explores successful relationships between contractor and subcontractor. The panel of experts will share best practices about recruiting quality subcontractors, in-season communication, subcontractor incentives, attraction and retention, subcontractor/client relationships, and overcoming common problems.





General Session
5:00 PM – 7:00 PM
Exhibit Hall Opens

General Session
5:00 PM – 7:00 PM
Networking Reception in the Exhibit Hall
Sponsored By

General Session
10:00 AM – 7:00 PM
Registration Open

Track C
12:00 PM – 12:50 PM
Training Your Trainers

Learn systems and tools for training the people who train the people in your organization. With an emphasis on establishing a safe, competent and effective workforce, this session outlines a simple and implementable system that allows any organization’s trainers develop the familiarity and self-confidence to train their team members to execute tasks consistently and thoroughly. In addition, participants will learn effective ways to teach trainees and reinforce tasks for existing team members.



Track C
1:00 PM – 1:50 PM
Demystifying Deicing

Learn about the latest advancement in liquid de-icing and how contractors successfully integrate them with traditional snow and ice mitigation strategies. This discussion will walk you through on approaches to properly prepare and apply brine, when to best use brine and liquid products, potential return on investment, and the equipment necessary to offer the service successfully and profitably.



Track C
2:00 PM – 2:50 PM
Utilizing Industry Standards to Defend Yourself in a Lawsuit

General Session
2:50 PM – 3:10 PM
Networking Break
Sponsored By

Track C
3:10 PM – 4:00 PM
Next Level Sales

Start attacking the sales process and gain a competitive edge on the competition in your market this year. Industry veteran Mike Callahan challenges your approach to snow removal sales. Mike will reveal the secrets of content and lifecycle marketing; concepts that have revolutionized the way snow services are being sold. The session will address not only the concept of lifecycle marketing, but how to utilize it to create an automated sales and marketing machine that will convert sales earlier and quicker by removing the consumer objections from the equation.



Track C
4:10 PM – 5:00 PM
Managing High/Low Snowfall

This session IS NOT about developing snow and ice management strategies, but it’s just as important to your long-term success. Learn how to protect your company financially when you have winters — or even specific seasonal events — that could cut into your margins and obliterate your profits.  



General Session
5:00 PM – 7:00 PM
Exhibit Hall Opens

General Session
5:00 PM – 7:00 PM
Networking Reception in the Exhibit Hall
Sponsored By

Exhibit Hall Hours

Tuesday - 5:00 p.m. - 7:00 p.m.

Wednesday - 8:00 a.m. - 3:30 p.m.

General Session
7:30 AM – 3:30 PM
Registration Opens

General Session
8:00 AM – 3:30 PM
Exhibit Hall Opens

General Session
8:00 AM – 9:00 AM
Continental Breakfast in Exhibit Hall 

Track A - 100 Level
9:00 AM – 9:50 AM
Physical Conditions to Look for On a Property

A core ASCA-C course detailing physical conditions to be aware of when servicing client sites. These conditions, if identified early, can be the difference in providing proper service or leaving a property in an undesirable situation.



Track B
9:00 AM – 9:50 AM
Liquid Deicing Contractor Panel Discussion

Track C
9:00 AM – 10:50 AM
The Good, The Bad & The Ugly of Load Securement: How Secure is Your Snow Operation?

From skid steers, payloaders, and backhoes to pick-ups, dump trucks and spreaders, it’s important to know how to properly secure and safely transport your equipment and product to and from the jobsite! Join Patrick Donovan and Jim Flanigan for an in-depth and eye-opening session as they present important must-know facts about federal motor carrier regulations pertaining to load securement. Through personal stories, pictures and facts, learn the do’s and don’ts and the best practices to get this task accomplished safely and legally. They will cover the correct way to secure snow and ice management equipment to your vehicle, how to safely manage heavy loads according to law and how to troubleshoot various transport problems that you may come across. Don’t be sued, lose your business or go to jail over negligence. Remember, ignorance is not a defense in court. It’s just a poor excuse.




Track A - 100 Level
10:00 AM – 10:50 AM
Post-Event Processes (100 Level)

Track B
10:00 AM – 10:50 AM
Creating Consistency in Your Organization: Estimating and Billing Focus (300 Level)

This session involves a panel of snow professionals who will share advanced techniques for two areas where contractors may leave money on the table or lose funds altogether – estimating and accounts receivable. Experts will cover overlooked property areas and opportunities for additional services during the initial site review and estimating processes. Participants will also offer best practices for billing clients, working with delinquent customers, and for retrieving unpaid funds.



General Session
10:50 AM – 11:10 AM
Networking Break in Exhibit Hall
Sponsored By

Track A - 100 Level
11:10 AM – 12:00 PM
Insurance Risk and Awareness (100 Level)

Track B
11:10 AM – 12:00 PM
Everything You Wanted To Know About ISO, But Were Afraid To Ask

ISO 9001/SN 9001 is a powerful tool that not only validates the processes and systems that lead your snow and ice management operation, but also can lead to greater market presence, reduced liability and increased profits and opportunity. This session delves into the nitty gritty of the ISO certification process with an emphasis on simplicity and achievability, as well as explores how contractors have applied this tool to improve their operations.






Track C
11:10 AM – 12:00 PM
Roadside Inspections: A hands-on approach for what you need to know.

Back by popular demand with additional information, updated regulations and an extended session. This is a must-educational session. Patrick Donovan and Jim Flanigan bring more than 50 years of combined enforcement experience in the snow, green and construction industries. Come and join them as they conduct a hands-on inspection of a vehicle commonly used in the snow management industry. Through humor and stories, they will explain and show you what violations motor carrier inspectors and law enforcement commonly look for. You will be amazed at the things you thought you knew and the things you took for granted. This seminar will save you more than just money. It can save you from lawsuits, losing your business and even jail. If you own, manage, or operate trucks, then this is a can’t miss seminar.




General Session
12:00 PM – 2:00 PM
Networking Lunch in Exhibit Hall
Sponsored By

Track A - 100 Level
2:00 PM – 2:50 PM
Introduction to ISO9001/SN9001 Quality Management System (100 Level)

A core ASCA-C course will introduce to the basics of the ISO 9001 Quality Management System, and introduce you to the snow industry specific SN 9001 Quality Management System. SN 9001 was developed to ensure you have the processes and procedures in place to service your clients, as well as implemented the Industry Standards into you company processes.



General Session
3:30 PM
Event Concludes

General Session
7:30 AM – 3:30 PM
Registration Opens

General Session
8:00 AM – 3:30 PM
Exhibit Hall Opens

General Session
8:00 AM – 9:00 AM
Continental Breakfast in Exhibit Hall 

Track A - 100 Level
9:00 AM – 9:50 AM
Physical Conditions to Look for On a Property

A core ASCA-C course detailing physical conditions to be aware of when servicing client sites. These conditions, if identified early, can be the difference in providing proper service or leaving a property in an undesirable situation.



Track A - 100 Level
10:00 AM – 10:50 AM
Post-Event Processes (100 Level)

General Session
10:50 AM – 11:10 AM
Networking Break in Exhibit Hall
Sponsored By

Track A - 100 Level
11:10 AM – 12:00 PM
Insurance Risk and Awareness (100 Level)

General Session
12:00 PM – 2:00 PM
Networking Lunch in Exhibit Hall
Sponsored By

Track A - 100 Level
2:00 PM – 2:50 PM
Introduction to ISO9001/SN9001 Quality Management System (100 Level)

A core ASCA-C course will introduce to the basics of the ISO 9001 Quality Management System, and introduce you to the snow industry specific SN 9001 Quality Management System. SN 9001 was developed to ensure you have the processes and procedures in place to service your clients, as well as implemented the Industry Standards into you company processes.



General Session
3:30 PM
Event Concludes

General Session
7:30 AM – 3:30 PM
Registration Opens

General Session
8:00 AM – 3:30 PM
Exhibit Hall Opens

General Session
8:00 AM – 9:00 AM
Continental Breakfast in Exhibit Hall 

Track B
9:00 AM – 9:50 AM
Liquid Deicing Contractor Panel Discussion

Track B
10:00 AM – 10:50 AM
Creating Consistency in Your Organization: Estimating and Billing Focus (300 Level)

This session involves a panel of snow professionals who will share advanced techniques for two areas where contractors may leave money on the table or lose funds altogether – estimating and accounts receivable. Experts will cover overlooked property areas and opportunities for additional services during the initial site review and estimating processes. Participants will also offer best practices for billing clients, working with delinquent customers, and for retrieving unpaid funds.



General Session
10:50 AM – 11:10 AM
Networking Break in Exhibit Hall
Sponsored By

Track B
11:10 AM – 12:00 PM
Everything You Wanted To Know About ISO, But Were Afraid To Ask

ISO 9001/SN 9001 is a powerful tool that not only validates the processes and systems that lead your snow and ice management operation, but also can lead to greater market presence, reduced liability and increased profits and opportunity. This session delves into the nitty gritty of the ISO certification process with an emphasis on simplicity and achievability, as well as explores how contractors have applied this tool to improve their operations.






General Session
12:00 PM – 2:00 PM
Networking Lunch in Exhibit Hall
Sponsored By

General Session
3:30 PM
Event Concludes

General Session
7:30 AM – 3:30 PM
Registration Opens

General Session
8:00 AM – 3:30 PM
Exhibit Hall Opens

General Session
8:00 AM – 9:00 AM
Continental Breakfast in Exhibit Hall 

Track C
9:00 AM – 10:50 AM
The Good, The Bad & The Ugly of Load Securement: How Secure is Your Snow Operation?

From skid steers, payloaders, and backhoes to pick-ups, dump trucks and spreaders, it’s important to know how to properly secure and safely transport your equipment and product to and from the jobsite! Join Patrick Donovan and Jim Flanigan for an in-depth and eye-opening session as they present important must-know facts about federal motor carrier regulations pertaining to load securement. Through personal stories, pictures and facts, learn the do’s and don’ts and the best practices to get this task accomplished safely and legally. They will cover the correct way to secure snow and ice management equipment to your vehicle, how to safely manage heavy loads according to law and how to troubleshoot various transport problems that you may come across. Don’t be sued, lose your business or go to jail over negligence. Remember, ignorance is not a defense in court. It’s just a poor excuse.




General Session
10:50 AM – 11:10 AM
Networking Break in Exhibit Hall
Sponsored By

Track C
11:10 AM – 12:00 PM
Roadside Inspections: A hands-on approach for what you need to know.

Back by popular demand with additional information, updated regulations and an extended session. This is a must-educational session. Patrick Donovan and Jim Flanigan bring more than 50 years of combined enforcement experience in the snow, green and construction industries. Come and join them as they conduct a hands-on inspection of a vehicle commonly used in the snow management industry. Through humor and stories, they will explain and show you what violations motor carrier inspectors and law enforcement commonly look for. You will be amazed at the things you thought you knew and the things you took for granted. This seminar will save you more than just money. It can save you from lawsuits, losing your business and even jail. If you own, manage, or operate trucks, then this is a can’t miss seminar.




General Session
12:00 PM – 2:00 PM
Networking Lunch in Exhibit Hall
Sponsored By

General Session
3:30 PM
Event Concludes